Value selling

In this article we will talk about value selling. Let’s start with some misconceptions.

· “Value selling would be nice but that can’t be done. It’s too complicated.”
· “When it comes to selling products price is important.”
· “I can’t explain value to my customers. Even if I could understand value, nobody outside our company can.”

Let’s take these misconceptions as a starting point for the introduction. We’ll talk about price, understanding value and the typical process how to achieve this.